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About us

Ethical Eve is run by two sisters, Lisa and Kelly and based in Scarborough, North Yorkshire.

For so long we have had worries about our children's future, and the sustainability of the planet.

We'd throw rubbish away with a feeling of guilt, wondering where it might end up, or how long it would sit in landfill.

We knew deep down that we needed to change, but we felt overwhelmed by how. 

Plastic is everywhere. It's convenient, its easy, and its cheap. We have grown so accustomed to it throughout our lives.

How do you step away from the lifestyle habits that you're so used to and a product that surrounds you?

How do you learn about the alternatives available, when we are all so short of time?

The questions and worries were continually pushed to the backs of our minds and added to the never ending to do list of "one day”.

Until 2020 came, and we were all given the gift of time.

The pandemic hit - and, if there is one thing it gave us - it was time for reflection.

Lisa realised we couldn't be the only ones feeling like this, and decided to take the plunge into a plastic free life, and create Ethical Eve to help teach and inspire others along the way. Kelly joined the business a few months later, and it’s fantastic to have other views and ideas to help make the change we are both so passionate about.


Our Mission

Our mission is simply to do our part to help make the world a better place, and prove we just don’t need single use plastics in our homes!

We take the time to learn about alternatives available, share our findings and hopefully inspire others along the way. 

Each product is carefully sourced from suppliers with the same ethos as ours. Ethical, Vegan and Transparent.

We hope to help you eliminate single use plastics from your home, and help every being live the life they deserve.

We want you to know that it's small steps that make the difference. Trying to do better imperfectly is ok. We don’t need to be perfect in every area of our lives. It's just finding whatever works for you

As the inspiring Maya Angelou famously said;

"Do the best you can until you know better. Then, when you know better, do better."

This is how you will keep it sustainable.

When you make small changes in your lifestyle you will naturally grow into others. 


We live in a world of temptation, but, through those small steps, we will and can make change.


7 points of reflection 
Choose the better option
Resist the convenience of plastic
Reflect on your actions
Educate others
Protect what you love
Take small steps
Inspire others


    We are here to help you every step of the way.

    If you ever have any questions or would like any advice, you can contact us at or message us via social media.

    We are always happy and more than willing to help. 


    We give back

    We always strive to give back.
    To our planet, and to the people. 

    We are proud members of 1% for the planet - This means we commit to giving 1% of our sales (not profit) to a non-profit organisation.

    We have also partnered with One Tree Planted, a non-profit organisation committed to reforestation around the world.


    We learn, we share, we inspire. And most importantly, we give back. 


    one percent for the planet member    One Tree Planted Logo